Ryan’s World + CKE Promotion

First Quick Service Restaurant to Feature a YouTube Influencer Kids Meal Program

CDM was on the industry forefront of identifying the value and potential of YouTube influencers. We were instrumental in bringing the Ryan’s World partnership opportunity to Carl’s Jr. and Hardee’s for their Star Pals kid’s meal program. Not only did we identify and acquire the license royalty-free, but we negotiated two full-length Ryan Toys Review episodes. The promotion—which included premiums co-designed by Ryan himself, POP, meal bags, FSIs and social media posts—was the very first to hit the consumer market for any YouTube influencer.