Using our proprietary Strategic Value Match system, CDM partnered Yogurtland with Nintendo to bring the iconic Mushroom Kingdom franchise to life in the “GAME ON” promotion.  The promotion includes in-store POP, custom yogurt cups, collectible spoons, a Nintendo-themed Yogurtland website, mobile app, and sweepstakes.  Of course, Mario-inspired yogurt flavors like Chocolate Gelato, Princess Peach Tart, and Luigi’s White Chocolate Pistachio were served in store during the promotion.