CDM brought together a sweet pairing with Candy Crush and Yogurtland! This campaign featured ten handcrafted, delicious flavors inspired by the mega popular game along with two collectible cups and five collectible spoons. In-store POP, social, digital, eblasts, and radio encouraged Yogurtland customers and Candy Crush fans to enter the Sweet Treats Sweepstakes for a chance to win a year of free frozen yogurt. With an overall sales increase of 5% and over 321,000 sweepstake entries, Candy Crush and Yogurtland was truly a match made in flavor heaven.