A revolutionary writing system designed and manufactured by CDM that cleverly uses LEGO’s basic construction play pattern through a series of “connect & build” pieces. CDM was the first LEGO licensee that validated the power of the brand outside their toy business and manufactured a plastic product outside their facilities. We expanded the LEGO writing system line with the addition of Star Wars, Harry Potter, Spider Man and Bionicle licenses at specialty retailers across the U.S. The novelty product, patented by CDM, was a play on innovation, the LEGO heritage and iconic components made famous in LEGO’s play sets. From inception, this brand and inspired products have sold over $125,000,000 at retail.