Strategic promotional partnership, put together by CDM, designed to reach young, hungry guys and drive breakfast sales. Sweepstakes featured a chance to win thousands of prizes from Bass Pro Shop and a grand prize trip to Big Cedar Lodge. Promotion also included themed packaging, FSI, POP, radio, tagged TV, social media, and a cup promotion with enter-to-win unique codes to enter on the CDM created microsite. The promotion resulted in 150,000 entries over 45 days, increased breakfast sales at Hardee’s over 15%, and increased both brands social media following.