Carl’s Jr. and Hardee’s brands partnered with Activision to promote the release of their new Call of Duty Black Ops III game with a national sweepstakes that gave consumers the opportunity to win a grand prize trip to CA and special tour of the Treyarch Studios. Other prizes included the new Black Ops III Game, digital in-game rewards, headsets, 5.11 merchandise and food. The promotion – which included in-store POP, radio and TV tags, and social media – garnered national attention and had over 300,000 sweepstakes entries per brand .